‘Mills & Boon to Win the Heart of Romance with Major Rebrand’
Founded in 1908 Mills & Boon, now an imprint of Harper Collins, is an iconic brand. With phenomenal success, a Mills & Boon book is sold globally EVERY 4 seconds.
January 2018 will see the beginning of a new era for this quintessentially British brand. With that in mind myself and a couple of my blogging buddies are sharing some exciting news with you all today. Not JUST to do a shout out about the revamp of the company BUT also to announce the launch of it’s sexiest series yet!!
Read on for more….
DARE ~ Sexy. Passionate. Bold.
A brand new, searingly sexy romance series written by women for women, the Mills & Boon DARE series will feature strong, empowered women who take the lead – be it in the boardroom or the bedroom – and enjoy great sex on their terms.
One of the first books to be launched in January in this new series is A Week to be Wild by British doctor JC Harroway. It is set in central London & follows Marketing Director, Olivia ‘Libby’ Noble, as she takes on her CEO at his own game.
And there is more…..
Three additional titles will be published in January under the DARE series umbrella, with four new titles published each month thereafter…
A daring game of temptation
She’ll play his game—but only by her rules!
Alex Lancaster is an adrenaline junkie.
He’s also a sexy British billionaire who should come with his own warning signs.
When Libby Noble insists she is done with men who live on the edge, Alex coaxes her out of her comfort zone—professionally and very, very personally.
Libby’s taking a high-stakes gamble, but the pay-off could win her everything…
Purchase Link (Pre~Order)~ A Week to be Wild
What Mills & Boon Say:
“Mills & Boon is an iconic brand. It felt like a hidden gem. With the HarperCollins acquisition the time was right to invest. Our consumer insight with Blinc told us what we expected – hoped – that readers love our books, but they didn’t feel comfortable with the packaging. We needed to make Mills & Boon relevant for today’s romance readers. To help us find the best way to do so, we’ve worked with Pentagram. The award-winning design studio has helped us to find a new look that we think fits into the 21st century. Our focus is on growing retail sales.
We know there are 2.5 million romance readers who have tried a Mills & Boon,now it’s time to tempt them back.”
(Lisa Milton, Mills & Boon Executive Publisher)
The redesign will include a new logo and strap-line ‘The Heart of Romance’, fresh book jacket looks for every Mills & Boon series including new series DARE which launches in January 2018.
For more check out:
Website ~ https://www.millsandboon.co.uk/
Twitter ~ @MillsandBoon